Ideo Creates A Gorgeous App For Making Movies On Your Iphone

BT already has the rights to show new movies on a pay-per-view basis, and customers can also subscribe to a library of about 200 films, although these tend to be older family favourites. Bu t the Sky tie-up means customers will be able to watch latest hits through a subscription service. However, unlike Sky customers, BT viewers will not be able to watch Sky Movies through mobile devices such as smartphones and tablets when on the move. BT did not reveal the value of today’s deal. Rob Webster, director of Sky’s commercial group, said: “We are pleased to extend the distribution of Sky Movies to BT TV customers. “Following the conclusion of commercial negotiations, BT’s customers can now enjoy access to the UK’s most popular subscription movies service. In helping even more UK homes enjoy Sky Movies, this agreement also supports our wholesale content business.” BT recently threw down the gauntlet to Sky when it launched free live Premier League action for football fans for the first time – if they buy its broadband starting at 10 a month. Today’s deal does not end a very public spat between the two firms, with Ofcom still deliberating on a complaint by BT about Sky’s alleged refusal to share its Sky Sports channels with it on “fair terms”. BT wants to offer Sky Sports via YouView set-top boxes to complement its own newly-launched sport offer. But BT has said Sky will not allow the channels to be broadcast over BT boxes unless it offers its rival wholesale access to its own BT Sport channels in return. The regulator will update on its investigation by the end of the year. Sky Movies has exclusive rights to show premieres from major Hollywood studios such as Disney, Fox, Paramount, Sony, WarnerBros and Universal on a subscription basis.

BT strikes deal to show Sky Movies

The whole thing gets saved to your camera roll in full 720p with options for sharing on all the usual suspects. Sparks clearly trying to find the sweet spot between simplicity and functionality. All three of its main componentsthe ability to easily make videos with multiple shots; the filters; and the ability to add a soundtrackare transformative enough that youll probably use them for everything you make in the app. Still, Sparks definitely more of a place to record video than edit ittheres no way to move or remove shots within a clip, for examplethough that quickly gets into unwieldy territory. One thing the app should let you do, though, is pick what part of a song you want to add to your project. Right now, it just stubbornly starts every musical selection up from the top. Still, it feels like Spark gets a lot of things right. Its as lightweight and easy to use as the iPhones stock camera app but ultimately far more powerful. And one key way it sets itself apart from other lightweight video-making apps is that it lets you revisit and rework old clips at any timeto swap in a new filter, try out a new tune, or tack a new bit of video onto the end of the sequence. With Spark, you can have an on-going project for a road trip while jumping out to do a new vignette for every individual rest stop along the way. At first its not really clear that its a feature of the app, says Dominique Yahyav, the IDEO designer who led the effort. But its an important distinction that elevates Spark from a tool that captures moments to one thats suited for making longer, broader video memories. Thats something we thought was limiting with Instagram and Vine, Yahyav says. In the end, though, the best thing about Spark might be the simple fact that it lets you do your thing in private. Whereas Instagram and Vine funnel your efforts onto their servers and into your the feeds of your friends, Spark stashes your videos safely on your camera roll.

Newer Movies Are Less Creative

What they found was that the most creative time in film history was probably the 1960s, right after the huge studios crumbled. The 60s were a time of the American New Wave filmsthinkBonnie and Clydeand a new breed of action movie, when James Bond showed up on the silver screen in 1962. Of course, novelty doesnt necessarily translate into ticket sales. The researchers looked at how the novelty score corresponded with box-office revenue, and found that while people liked new things up to a point (about 0.8 on the novelty ranking), after that, revenue dropped. Its worth pointing out that IMDB suggests previously popular words to the users who are filling in keywords. And because IMDB was not around when the movies of the 30s and 40s came out, the people filling in the keywords are a different group than these movies original audiences. Mann explains : Modern day audiences might not notice certain subtleties or differences in movies from the 30s, 40s, and 50s, perhaps making them appear more uniform in the final result. As well, cultural events at the time when a particular tag became heavily used could skew the results. People tagging movies shortly after 9/11 might be more inclined to use the word terrorism, for instance. Plus, theres the question of whether IMDB keywords are a good indicator of how creative or new a movie actually is. And the problem of measuring creativity in the first place.